Japanese technology adds smell to movie experience
A single tear streams down a starlet’s cheek. In-chimes the
surround-sound sappy song. Could the intended emotions of such a scene
be clearer?
Apparently, yes. A new computer technology, set to debut later this
month in Japan, will release mood-specific scents (in this case,
flowers) during moments of Hollywood high-drama.
NTT Communications Corp. created the tool. It uses a computer to emit
an array of liquid perfumes from the back row of a cinema at very
specific moments during a movie. The creators hope to enhance viewers’
experience with the smells, conveying feelings from anger to happiness.
It happened before:
CHARLOTTE, N.C., July 7 /PRNewswire/ -- ScentAir Technologies, Inc., the
world's leading provider of retail and special event scent delivery systems,
is making the premiere of Warner Brothers' newest film "Charlie and the
Chocolate Factory" something special. The July 10th world premiere at Mann's
Chinese Theatre in Hollywood will have an extra kick, thanks to ScentAir and
an enticing chocolate aroma.
Using its patented ScentWave delivery system, ScentAir is providing a
custom chocolate aroma for the special event, which will bring the imaginary
chocolate factory to life. Guests will be transported aromatically to Willy
Wonka's factory during the opening festivities and the actual film screening.
Select theatres throughout the country will be using the special scent as part
of their premieres as well.
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